A latent need of companies in sales matters is to centralize their information to create a sales funnel that allows them to analyze their data and make informed decisions. The extraction of this data is usually done manually, with access to APIs. However, using Google Data Studio, a tool to create reports and dashboards to analyze, present marketing results, and make better decisions, dramatically facilitates the processes related to data management and quickly obtains the relevant information for a company.
This information ranges from traffic in applications, advertising, visits to the web, Google Ads, and Google Analytics, among many others, where, in the end, the client obtains a data architecture, the ETL process, the database, the pipeline, and anything else so that a powerful visualization is mounted. Marketing and sales information can then be analyzed through that visualization or dashboard for better decision-making.
A system to improve sales?
We created an automated reporting system using Google Data Studio, extracting real-time data from various information sources and critical sales and marketing platforms such as HubSpot, Google Ads, and Google Analytics. Google Ads is a product used to promote your business, help sell products or services, raise awareness, and increase traffic to your website. Google Ads accounts, including ad text, settings, and budget, are managed online.
For its part, Google Analytics is a web analytics service that provides statistics and essential analytical tools for search engine optimization (SEO) and marketing purposes. Trascender Global has the experience to handle correctly and get the most out of this type of tool while simultaneously adapting them to be comfortable and logical for the client.
How does it apply to your business?
In Trascender Global, we have found many shortcomings in all types of companies regarding analyzing marketing and sales information. However, we believe that it is a development that is not only scalable over time but shows results quickly. As a result, it is being demanded more frequently and generates a competitive advantage with companies that are not implementing it. With proper use, any company that seeks automated reporting and time optimization can benefit from this business intelligence development and potentiate its different work teams focused on productivity and counting on the experience of Trascender Global to have profitable results.
Book a meeting with us, and let’s diagnose your company’s actual business intelligence status to propose the best suitable solution.