In the digital age, online sales have become a necessity for any company aiming for success. However, managing the vast amount of information generated in these processes can be challenging. That’s why Trascender Global has developed an innovative and effective solution to facilitate data management and enhance the analysis of marketing and sales information: business intelligence and data visualization using Google Data Studio, associated with the “famous” Data-Driven model that is currently trending and used by the world’s top three companies: Apple, Amazon, and Google.
The company Lighting Supply, a leader in e-commerce for LED lighting in the United States, has successfully implemented a business intelligence and management strategy using data-driven tools. With the help of Google Data Studio, the company has centralized sales and marketing information, enabling them to analyze and present data efficiently. Additionally, in collaboration with Trascender Global, they have developed a customized solution that created a data architecture, an ETL process, a database, and a pipeline for data visualization and analysis. Thanks to this strategy, Lighting Supply has improved data-informed decision-making and identified market trends, resulting in increased sales and business growth.
- Google Data Studio: Google Data Studio is used for report creation and data visualization. This tool allows data extraction, transformation, and presentation in an easily understandable format. It is applicable to various industries and is especially valuable for companies looking to improve their online sales and data management efficiency in sales and marketing.
- HubSpot: It integrates with Google Data Studio for data extraction related to customer and marketing management. HubSpot is a widely used marketing automation and CRM platform in the field of online sales.
- Google Ads: Google Ads is an essential tool for online business promotion, product or service sales, brand awareness, and website traffic generation. Integrating Google Ads allows online advertising optimization and is applicable to businesses seeking to improve their online marketing and advertising strategies.
- Google Analytics: Google Analytics provides statistics and analytical tools for search engine optimization (SEO) and marketing optimization. Integration with Google Data Studio enhances SEO and marketing strategies by providing key data and metrics for informed decision-making. This technology is relevant to companies aiming to enhance their online presence and website performance.
A System to Boost Sales? Yes, We Created It!
At Trascender Global, we have developed an automated reporting system using Google Data Studio, allowing real-time data extraction from various critical information sources and platforms for sales and marketing, such as HubSpot, Google Ads, and Google Analytics. Google Ads is used to promote a business, sell products or services, create awareness, and increase website traffic. On the other hand, Google Analytics is a web analysis service providing statistics and analytical tools for search engine optimization (SEO) and marketing optimization. Trascender Global has the necessary expertise to handle and tailor these tools to be comfortable and logical for the customer.
Where It Can Be Used?
This solution can be implemented across various industries, including:
- E-commerce: For companies looking to optimize their online sales strategy and enhance efficiency in sales and marketing data management.
- Technology: For companies wanting to stay at the forefront of adopting Data-Driven technologies, like Apple, Amazon, and Google.
- Professional Services: Consulting and marketing agencies requiring an effective tool for data analysis and report presentation to their clients.
How It Can Be Beneficial?
Our solution offers significant benefits, including:
- Real-Time Report Automation: Real-time data extraction from various critical information sources and platforms for sales and marketing, such as HubSpot, Google Ads, and Google Analytics.
- Online Advertising Optimization: Utilization of Google Ads to promote businesses, sell products or services, create awareness, and increase website traffic.
- Enhanced SEO and Marketing Strategies: Use of Google Analytics to obtain statistics and analytical tools that drive search engine optimization (SEO) and marketing strategies.
- Competitive Advantage: According to a survey by Silicon, 73% of companies consider data visualization crucial for informed decision-making, providing a competitive advantage.
What Our Customer Says About Their Experience?
“It was a pleasure working with the team on our data visualization project. Highly recommended, and I will work with them again when we have new requirements! Our project involved combining multiple data sources to better visualize our sales and marketing data. The team was very responsive to feedback, resulting in a great outcome.”
Ready to enhance your sales and marketing strategies? Schedule a call with us and find out how our business intelligence and data visualization solution can empower your business in the digital age! Schedule your call now!